Focus Group Report

Focus Group Report (pdf)

Oregon's Tobacco Prevention and Education Program (TPEP) is nationally recognized for its success. As impressive as this is, closer inspection reveals that the burden of tobacco is not shared equally across all communities. Declining tobacco use and expanded tobacco use surveillance efforts exposed disparities among distinct populations.

In 2004 and 2005, TPEP contracted with Grove Insight, an opinion research and communication strategy firm, to hold 28 focus groups representing 14 distinct demographic groups. The focus groups were held in various locations across the state to include urban, rural, coastal, and Indian Country areas.

Each group delivered an abundance of information for utilization by tobacco prevention programs for education and advocacy in their community. The matrix included in this report shows common threads discovered among focus group participants. In addition, individual pages describing findings for each target community are included.