Fed up with junk food advertising to young children? You're not alone. The average American child sees more than 40,000 commercials a year, half of which promote food. And, a whopping 97 percent of those ads encourage kids to eat sugared cereal, high-calorie snacks and fast food. To throw cold water on the barrage of commercials, the Nutrition Council of Oregon has launched a campaign of its own to raise awareness among parents of young children. It suggests they:

• Offer children healthy food choices;
• Limit TV and computer time;
• Teach kids to be media literate and understand the tactics advertisers use.